ABOUT BUSINESS ETIQUETTE s.r.o.
A brand that sets the standard. Not a training course.
Business Etiquette s.r.o. is a Czech brand with international reach, rooted in the tradition of European professionalism while responding to the realities of modern corporate culture.
We do not create training sessions.
We create environments where professionalism has a clear and unmistakable presence.
The brand was founded with a single purpose: to set a high standard of conduct, representation, and communication within companies — particularly among key teams and those who embody the organisation’s culture and professional standards.
„It’s not about how you hold your fork — it’s about whether you’re invited to the table at all.“
The brand is led by Veronika Chmelová — creator of original, licensable programmes such as B.E.Masterclass™, M.Y.Boardroom™, M.Y.Diplomacy™, M.Y.Time™, and others. She operates both in the Czech Republic and abroad, drawing on British and American education in etiquette, leadership, and corporate refinement.
ABOUT THE FOUNDER
Mgr. Veronika Chmelová, MBA, LL.M. is a Certified Business Etiquette Consultant, a member of the London Association of Etiquette Consultants and the IAPO International Association of Professional Etiquette Consultants. She has completed British and American programmes focused on diplomatic communication, professional presence, and corporate culture refinement.
She holds degrees in Business English and English Literature, an MBA in Coaching, Leadership & Mentoring, and an LL.M. in Business & Law from LIGS University (USA). Her international etiquette training includes studies at the Kensington School of Etiquette and Manners, Business College London, Advance Business Communication and Professional Skills, Business Etiquette at the University of Chicago, and the Management and Strategy Institute (USA). She also completed Diplomatic Studies at the University of London.
She has served as a guest lecturer at leading Czech universities and now also teaches internationally.
During her studies, she worked for a prominent British family with whom she maintains a close relationship to this day. This period deeply shaped her sense of protocol, her affinity for British refinement, and her lifelong respect for social and professional conduct.
Veronika Chmelová is known for her acute sense of detail, aesthetics, and professionalism. She works with discretion and precision, always adapting her approach to reflect the character and ethos of each client’s business. She maintains zero tolerance for excuses, infantilisation, inappropriate familiarity in professional settings, the undermining of authority, and undignified brand behaviour. She firmly believes that leadership is the mirror of company culture — and must lead by example.
Her aim was never to create “trainings”, checkbox courses, or participation certificates. Her ambition has always been to reinstate the standard of professional conduct in environments where professionalism has been replaced by little more than casual tone and smiley faces.
WE EXPECT RESULTS
Our programmes are not restaurant shows or team-building perks. They are professional tools.
We work with employees as adults — we offer solutions, but the implementation and adherence remain the client’s responsibility.
We believe our role is not to re-educate, but to redirect with impact, and to demonstrate the influence that behaviour — individual, departmental, or corporate — has on reputation and authority.
WE BUILD SYSTEMS THAT ENDURE
We work exclusively with companies that understand that standards are not a detail — they are reputation.
Our programmes are trademarked, licensable, methodically consistent, and fully adaptable to both Czech and international environments.
Business Etiquette s.r.o. is not a personal brand. It is an institution. But at its foundation — and within every detail — stands its founder: the author of its content, its ethos, and its methodology.
Membership in international associations is a recognition of expertise — not a marketing tool.
Our brand represents a standard of professionalism that is acknowledged far beyond the borders of the Czech Republic.